doing well by doing good

Many companies, in all market sectors, are making fundamental changes to their operations, their products and services, and in how they engage and communicate with their customers and consumers, that favour a net positive approach to environmental and social challenges.

However, particularly in the last few years, many businesses – large and small – are also under intense pressure from rising costs, sociodemographic change, and shareholder pressure that could prevent the continuation of their sustainability or ESG programmes.

To ensure the longevity of these good initiatives, companies need to couple together the good that they do with good business growth.

This commercialising of sustainability must be part of the corporate strategy and the operational plan for business. It must be fully integrated into the business systems and processes.

To help companies upskill themselves and their teams, Berenberg has developed the forst in a series of online courses under the umbrella The Business of Sustainability.

Over the last ten years Berenbrug have built a global database containing hundreds of examples of brands and companies that are successfully – and unsuccessfully – commercialising their sustainability actions. This database provides the foundation for the learning programme, which is rich in examples, case studies, and really pragmatic models and processes.

The first course in this series, Doing Well by Doing Good, guides learners on how, at a very practical level, they can successfully couple business growth with positive environmental and social impact.

This introductory course has been developed for a wide range of learners, including:

• Managers currently working in businesses that want to leverage the sustainability assets that there brands have
• Entrepreneurs in start-ups who need to understand how sustainability and brand development should progress hand-in-hand
• Marketeers who want to upskill on marketing sustainability
• Students and academics that are looking to broaden their understanding of how sustainability and business can, and need to, grow together.

On completion of the five modules in this programme, learners will:

• Be able to clearly articulate why coupling sustainability and business growth benefits both society and business
• Have a clear understanding of what makes a successful, consumer-facing Sustainability Programme
• Be familiar with a set of simple processes and tools that can be used to develop a ‘Commercialising Sustainability’ strategy and action plan

Future courses in the The Business of Sustainability series will drill deeper into the many different elements of this wide-ranging topic.

Doing Well by Doing Good is released in partnership with the getTWOit network which serves leading research and innovation institutions around the world including the London School of Economics, Copenhagen Business School, Queensland University of Technology and Oxford University, as well as supporting city and government agendas in furthering social responsibility innovation.

You can access Doing Well by Doing Good at https://berenbrug.gettwoit.com.

For further information and to get updates on additional courses as they become available please e-mail learning@berenbrug.com